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Objective, Subjective and Point of view Why is cinematography so important for a film? Is cinematographer half a director of the film? What matters in the construction of visuals for a film? Lest you from questions, let's dive into the topic of discussion. Cinematography is the art of conceptualising, composing and capturing the visuals with a camera that aid in the process of story telling. As audience sit in a theatre to experience the whole new world on two dimensional screen. To get into the virtual cinematic world, camera acts as a window to get into the cinematic onscreen world. To further simplify, the audience position themselves in the place of camera and perceive all actions that happen onscreen. So to produce good visual work, every cinematographer and filmmaker would rely on the dramatic factors. In fact the intuitive decision of every cinematographer is determined by various factors, of which dramatic factors make the most of influence as the sole purpose of the vis